Executive Master Digital Marketing and Ecommerce

Training Objectives

The Executive Master has a dual ambitious objective:

Strengthening the knowledge of national and international professionals in the fields of digital marketing and E-commerce project implementation (methodology, project management, performance analysis, creation and development of new e-business models, online product and service marketing) in a post-COVID context where digital has become indispensable.
Providing individuals from diverse sectors such as general marketing, medical, pharmaceutical, engineering, management, or information technology with the opportunity to transition into digital marketing and sales roles by imparting the necessary fundamental skills.

Target Audience and Admission Requirements

The Specialized Master is intended for candidates from both the public and private sectors who hold:

A Bachelor’s degree (Bac+5),
A Bachelor’s degree + 3 years of minimum professional experience (Bac + 4),

For other profiles, exceptions may be granted based on a review of the application file. Admissions are determined following the examination of the application file and an interview with the candidate.

The modules of the training are as follows

Module 1: Fundamentals of Digital Marketing.

Module 2: Customer Journey and Digital Marketing Mix.

Module 3: Content Strategy in Digital Marketing.

Module 4: E-commerce Website Creation.

Module 5: Natural Referencing Techniques for E-commerce Sites.

Module 6: Social Digital Marketing and Influencer Marketing.

Module 7: Performance Management of Social Networks.

Module 8: Management of Paid Campaigns on Google and YouTube Ads.

Module 9: Programmatic Display and Traffic Generation Platforms.

Module 10: Emailing and Automation Marketing.

Module 11: Performance Monitoring & Google Analytics.

Module 12: Data Analysis and Data Visualization Tools.

Module 13: Execution of Digital Marketing based on Agile Marketing.

Participation Fees

The participation fees amount to 65,000 Dh.
The application processing fees are set at 500 Dh.

Diploma Acquisition Conditions

The study program leads to the award of the Specialized Master’s degree in “Digital Marketing and E-commerce” from the Hassania School of Public Works (EHTP).

The diploma acquisition conditions are as follows:

Validation of all modules.
Successful defense of the Professional Project.

For information and registration: Phone: 06 15 15 58 48 Email: ehtp@esilog.net

Training Venue: Hassania School of Public Works Km 7, Route d’El Jadida – B.P. 8108 – Casablanca